Emerald Global Education Group (EGEG)

Consulting for higher education

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Emerald Global Education Group (EGEG)

About us


Emerald Global Education Group (EGEG) is a consulting organization dedicated to helping universities, government bodies, public and private institutions, and students, to shape a successful future in higher education. We are dedicated to finding solutions and outcomes that meet each client’s vision and needs and to creating new perspectives and initiatives for our partners in higher education. ​

Our associates share decades of success in higher education and provide high-level expertise in supporting educators, institutions and higher education organizations worldwide in the following areas:

  • Internationalization Strategy
  • Market Analysis
  • Program Development
  • Accreditation support
  • Marketing Strategies (with specific strengths in Online Marketing)
  • International Profile Development
  • International University Partner Development
  • Recruiting Strategy and Agent Management

We value all of our clients and always work to enable them to reach their highest potential for everyone, in both a national and international context.

EGEG provides financially attractive and sustainable solutions for our partners and clients – by identifying and evaluating the already existing resources and shaping a resilient development strategy for future challenges to come. Transforming ideas into practice is our job – and we are more than happy to be able to help you with any challenges you are facing.

EGEG is your best choice when looking for a trustworthy and capable partner to help you navigate the global world of international higher education.



After working together for many years on different international projects in the field of higher education, a group of professional education consultants from different regions, with different backgrounds in international education founded the Emerald Global Education Group (EGEG). It first started in the US with an office in San Diego, California and Australia with an office in Sydney, NSW. The Group went on to open, in 2018, with an office in Darmstadt (greater Frankfurt area) to take over the European clients and projects.

Since the Group’s early days, several expert associates have joined the team and the Emerald Group is happy to be able to benefit from such an extensive and international team with comprehensive international networks spanning the globe. Being able to understand different cultures, different education systems and the challenges of internationalization in our global world is one of the most important assets of the Emerald Education Group.

Board of Advisors

Our Board of Advisors is a committee of independent individuals who provide strategic advice to the Emerald Global Education Group (EGEG). The Advisors have earned reputations in various professional areas, institutions and organizations and all share a common background in higher education. Representing wide-ranging experience, established reputations and relevant, contemporary expertise, the Board is an effective and trusted component of EGEG’s governance model. The Board of Advisors meets once annually.



With our expertise, leading education consulting experience and a vast network of international collaborations, Emerald Global Education Group (EGEG) is the best option for you to choose as a partner to prepare international institutions and governmental organizations for academic success.

We are happy to provide both resources and profound support for recruitment, advising, marketing and implementations for your institution so that future students will be able to succeed within the field of higher education.

We are able to

  • Develop strategies to further internationalize your institution
  • Help you strengthen your international profile and portfolio
  • Develop a sustainable global network within international collaborations
  • Help you find the best fit in forming an advanced global network
  • Take care of your marketing strategies
  • Help your institution become sustainable
  • Improve your corporate governance
  • Improve your academic governance
  • Assist with policy development
  • Assist with compliance
  • Assist with institutional accreditation
  • Contribute to program development, quality review and quality assurance
  • Provide strategic consulting services for higher education, diploma and Foundation pathway programs

Higher Education Expertise

We have expertise and experience, and you can trust us to help you. Through our extensive network of highly respected experts and associates who share more than 70+ years of experience in higher education, we offer fundamental know-how.

Profiting from the experience of experts in a variety of fields is the basis of Emerald’s capability. We also value and utilize new insights from the global higher education community. Believing that progress is not just a movement but an attitude, we aim to be at the center of new ideas, strategies and developments. Accordingly, Emerald has made it a top priority to be an active member of the higher education community. Constantly striving to stay pioneers in international education, our experts make it a top priority to regularly attend conferences, meetings and live webinars, as well as scheduling meetings with governmental bodies and embassy representatives. Making sure we stay ahead ensures the highest quality of expertise and allows EGEG to position itself as a leading organization in the field of international higher education.

Areas of Expertise

Focusing on current and ever-changing trends within international higher education, EGEG provides leading student advisory students to both international students and higher education institutes. Helping to develop a more connected global community, we are happy to share our areas of expertise with our clients.

  • Internationalization support: student recruitment, student advising, student admissions
  • Networks and international collaborations
  • Training, recruiting and development: Sharing our expertise with your students
  • Communications: Digital and social media management
  • Higher education expertise: supporting institutions delivering great opportunities to their local and international students
  • Marketing strategies and eesearch: providing key innovations to your marketing agenda

Leading Education Consulting

Emerald Global Education GmbH stands for leading consulting competence which is founded on years of experience in the wide field of higher education. We stand for quality consulting and quality support to ensure the best outcome for all. Looking back on a long history of supporting students and higher education organizations, we are proud to be able to share our expertise and consulting competencies with you. 

Assessing and evaluating potential is the first step into a new globalized and international future. Considering your institution and students as a whole rather than working on each part separately, allows us to see the bigger picture and envision a strategy and working plan for your future endeavors..

Our highest priority is to assist you and your students to achieve your ambitions within the wide world of academic study. We are here to help, shape and create.

The best strategies to help you succeed

Individuality is key – figuring out the best way to help you is the first step to success when it comes to your achieving your goals. Considering your individual context is the most important component in working out how to support you effectively and to strengthen your position in the international world of higher education. 

Whether you are already implementing promising strategies, or are only at the beginning of your internationalization journey, we are here to help.

International Collaborations

An international network has often been the reason for success – both in national and international contexts. Building a new network is hard work and requires substantial investment of time and resources before desired outcomes are achieved. We are happy to introduce you to our extensive international network and show you our successful international collaborations. We are confident that we have the right strategy to enable you to you succeed and to make your vision a reality. 

Maximizing your international connections and activities to reach your potential is the goal – which will largely be achieved through expanding your international collaborations and your global network. Our clients operate globally and have learned to value power and potential of international collaborations.




Dr. Roger Alexander - Oceania and China Specialist - Australia

Dr. Alexander has an extensive portfolio and record of success in teaching, domestic and international course development, academic leadership, and business management in both the private and public education sectors. Dr. Alexander joined the International College of Management, Sydney as Executive Dean in 2007 and in January 2012 was appointed Deputy Vice Chancellor. He led the strategic and academic development of the college for over eight years.

As a Dean at Western Sydney University, Dr. Alexander led the development of his faculty and numerous new programs as the university became established as a mature comprehensive research university. He established new research centers and developed research degrees in the faculty and established several successful trans-national collaborative degree programs in SE Asia.

He has served as the Executive Director of the University of New South Wales Foundation Studies Division for over six years. Under his leadership the Division established innovative new programs to meet identified international market need, established collaborative transnational programs in China, New Zealand, Malaysia and Indonesia, and initiated partnerships leading to new collaborative programs in Singapore.

Emeritus Professor Robert Elliot - Oceania, Europe and USA Specialist – Australia

Robert joined the EGEG Group in 2022 as an international education consultant. One or his areas of expertise is establishing and maintaining productive partnerships between higher education institutions in different countries, involving student mobility, faculty mobility, and collaborations in teaching and research. Robert is currently involved in several projects which have a partnership focus, and which utilise professional networks he has built up over several decades working in international education. Other current projects focus on academic leadership development and academic quality assurance.

Robert retired in mid-2020 from his role as Pro Vice-Chancellor (International and Quality) at the University of the Sunshine Coast, in Queensland Australia. He joined USC in 1995 as Foundation Dean of Arts prior to USC enrolling its first students in 1996. From those early years onwards, Robert spearheaded USC's internationalisation - including establishing an English language centre, developing partnerships with international higher education institutions, developing outbound mobility opportunities for USC students and academic staff, and overseeing USC's recruitment of international students. He transitioned to the Pro Vice-Chancellor role in 2005. Robert also had a close, ongoing involvement in academic governance and academic quality assurance at USC, including responsibility for engagement with Australia's higher education regulator - the Tertiary Education Quality and Standards Authority.

North America

Dr. Jorge Reinoza - North & South America Specialist - USA

With over 20 years of experience working for both American and Mexican universities, like the University of Tampa, National University, CETYS Universidad (Centro de Enseñanza Técnica y Superior), Vatel International Business School, Jorge is an expert in international consulting. He is the co-founder of an international company that operates within higher education. Jorge holds an MBA from the University of Tampa and specializes in advertising, marketing research, public relations and creative leadership. He is in charge of EGEG’s South American operations.

At the moment, Jorge is mainly focusing on establishing a South America based joint recruitment office in Columbia for two high profile university customers. The goal of the joint venture is to increase student numbers to the United States from the region. Also, he is working on specific marketing projects with different Venezuelan ministries. EGEG has taken on the task of organizing all of the students services including outreach activities, creating a working application process and supporting students in applying for visa documents.

Rhea Willoughby - US and China Specialist - USA

Rhea Willoughby was born and raised in Beijing, China and came to the United States in 1990 to attend graduate school in California.

Since then, she has gained over 20 years experience in business as well as in international education, e.g. as Asian Program Manager at a Californian university. During her career in higher education, Rhea was responsible for developing market research tasks for Chinese higher education institutions and leading a program development survey targeted at U.S. students. Rhea is also an expert in accreditation support, helping universities with national accreditation in the United States. The next goal of the university is to receive the regional WASC accreditation. Throughout her career, Rhea has worked with people from many different cultures and backgrounds within higher education.

Rhea is fluent in both English and Chinese and has a master’s degree in International Management. 


Sabine Sachs - Western European Specialist - Germany

With over 15 years of experience within higher education, Sabine Sachs has built an extensive international network and has formed countless international collaborations over the years. Sabine is the founder of the Organization for Worldwide Education and dedicates her career to internationalization. Her extensive international network has been her strongest asset in managing international projects for many years. Sabine’s long-standing experience in student recruitment and development of marketing strategies for the European education market is unique and very beneficial to all partners and clients at EGEG.

Sabine is working mainly on projects for universities from Oceania, Canada and the United States of America. Providing her extensive experience from a specifically Western European standpoint, Sabine is a valuable contributor to ongoing Emerald projects. Developing marketing as well as internationalization strategies for various global partners, Sabine has built up a successful business, prestigious portfolio and has become a household name within the higher education community. Sabine is also a regular visitor of the international higher education conferences in the United States NAFSA, EAIE in Europe and APAIE in Asia to further strengthen and expand her expansive international network within higher education. Further, she is an active member of multiple organizations promoting women in businesses and management positions.

Justyna Giezynska - Central and Eastern European Specialist

Justyna Giezynska, a president of the Luminar Foundation and a CEO of Studybility, believes that education improves with internationalization. Justyna helps institutions apply strategic thinking and administrative changes driven by internationalization through seminars, workshops, market research and consultations. She also currently coordinates two multiple-member Erasmus+ Strategic Partnerships related to internationalization of teaching and learning. Following her vision about internationalization of higher education, especially in Central and Eastern Europe, Justyna developed a conference series, Leadership Forum in Higher Education, focusing on activating higher education institutions to strategically plan internationalization while modernizing institutional structures toward quality and effectiveness.

Justyna’s present focus is on intercultural management in international education; working toward increased quality of education through internationalization of education in the B2B and B2C contexts; strategic management of education internationalization at every level; and teaching & learning in an intercultural classroom. Justyna was educated in Cultural Anthropology (BA) at the University of California, Santa Cruz and in Russian and Eastern European Studies (MA) at the Edmund A. Walsh School of Foreign Service at Georgetown University in Washington DC. She was a board member of the European Association for International Education (EAIE) and has held various positions in the USA and Europe, including The World Bank.


Hersha Pandya – India & UK Specialist

Hersha is a dynamic, personable and focused International Management Consultant with wide experience of global higher education systems, and proven success in developing strategies and campaigns with institutions all over the world to promote education in an international forum.

With over 20 years experience in the sector, Hersha has a wide-ranging portfolio. Her initial experience was as a senior academic in law and head of department at several Universities which led to setting up and managing highly sought after partnerships including joint ventures, research collaborations and setting up regional offices. She then went on to join one of the top international recruiting universities in London as International Director travelling all over the world with particular focus on Africa, India, USA and Europe helping grow international student numbers so that the university was number 1 recruiter in Nigeria, Ghana and India. Subsequent to this, Hersha set up an independent educational consultancy which has led to several placements including being CEO of one of the largest education recruitment agencies in the world where she managed 18 offices, over 250 staff worldwide and placed over 2500 students.

Hersha’s expertise is to assist global educational institutions and organizations with their international provision in country, including organizing highly effective recruitment campaigns, devising international strategy, setting up and managing a network of agents, organizing international high school tours, or providing representation at events, exhibitions and meetings thereby saving the institutions considerable costs.


Events & News

APAIE 2023

As a precaution, the APAIE conference in 2022 had been kept in a completely virtually mode, but is promised to be an in-person event again in March 2023. The EGEG team of consultants completely respects these measures and is already looking forward to the next APAIE....

EAIE 2022 Barcelona, Spain

The 32nd Annual EAIE Conference and Exhibition has been rescheduled to 13–16 September 2022. Mark your calendars for Europe’s international higher education event, taking place at Fira Barcelona Gran Via. The 2022 conference theme is ‘The future in full colour’ and...

NAFSA 2022 Annual Conference & Expo

The EGEG Team was excited to join the annual NAFSA Conference after two years of absence again in May 2022 in Denver, Colorado. Deepening and strengthening the international partnerships and relations has always been EGEG’s primary task and we were honored to join,...

NAFSA 2020 Annual Conference & Expo

NAFSA 2020 Annual Conference & Expo Reacting to the spreading CAVID-19 epidemic, the NAFSA board of directors decided to cancel the 2020 NAFSA Annual Conference & Expo scheduled to take place on May 24-29 in St. Louis, Missouri. The EGEG Team was looking forward to...

APAIE 2020

Due to the spreading Corona-Virus, APAIE had been cancelled and will be reopening its doors in Vancouver next year. The EGEG team of consultants completely respects these measures and is already looking forward to the next APAIE in Vancouver. Our representatives are...

APAIE 2020 in Vancouver

Under the motto Bridging Oceans, the APAIE Conference 2020 will be held in Vancouver this year. APAIE brings together thousands of professionals who are passionate about international education from across the globe to the Asia-Pacific region to network, improve...

EAIE Conference 2019

In September, Emerald Global Education will be attending the European conference EAIE which is scheduled to be held in Helsinki this year from Sept 24 – Sept 27 2019. Participating in Europe’s largest international higher education conference will assemble a variety...

NAFSA 2019 – Washington D.C.

The biggest and most renowned education conference will be held in Washington D.C, this year – right in the capital of the United States. 2019 NAFSA is approaching fast – and EGEG is excited to be a part of it once again.

APAIE conference in Kuala Lumpur Mai 2019

A few days ago, Europe Specialist Sabine Sachs has visited the 2019 APAIE in Kuala Lumpur, Malaysia. Expanding her already extensive network, Sabine had the chance to meet colleagues as well as clients from all over the world in one of the most up-and coming markets in Asia.

NAFSA 2022 Annual Conference & Expo

NAFSA 2022 Annual Conference & Expo

The EGEG Team was excited to join the annual NAFSA Conference after two years of absence again in May 2022 in Denver, Colorado. Deepening and strengthening the international partnerships and relations has always been EGEG’s primary task and we were honored to join,...

BUSINET, 2022 Vilamoura, Portugal

BUSINET, 2022 Vilamoura, Portugal

Our team of World of Students attended the BUSINET annual conference for higher education in Vilamoura, Portugal in March 2022. After a break due to the pandemic, the conference was finally back in person and our experts attended amazing workshops and had the chance...

COVID-19 Pandemic

COVID-19 Pandemic

Due to the ongoing COVID-19 Pandemic, several face-to-face international education fairs had been cancelled in 2020 and 2021, such as APAIE, NAFSA and also EAIE. However, since the world is slowly going back to a “new normal” in dealing with the pandemic, the year...



Vancouver Island University, Nanaimo, Canada

Founded in 1936, Vancouver Island University (VIU) is a public university with currently about 16.000 students and more than 120 study programs in various fields.

As partner of Vancouver Island University, EGEG is responsible for the European recruitment efforts as well as the extensive marketing and online marketing platforms for VIU. Further, EGEG is dedicated to the clients’ cooperation development to further strengthen its position both in the European and within the globalized market. EGEG also provides extensive marketing research, market analysis and outreach events. Additionally, EGEG has been given the tasks and initiatives like contract management, hosting and visiting international fairs within the region, the organization of conference meetings at international gatherings and assuming responsibility for the organization of fairs and outreach events throughout the European continent.

International College of Management, Sydney

Since 1996, the International College of Management, Sydney (ICMS) is a private for profit college.

The International College of Management in Sydney trusts EGEG with developing marketing strategies focusing on the European market as well as contract management, cooperation development oversight and student recruiting. Due to the strong focus on Western and Northern Europe, EGEG is proud to be responsible for coordinating two of the biggest educational conferences (NAFSA and the European equivalent EAIE) worldwide exclusively for the International College of Management in Sydney. Further, EGEG is the trusted partner in building up new and strengthening already existing partnerships e.g. in Germany France and throughout the European continent.

National University, San Diego, United States

Founded in 1971, National University is one of the largest private, non-profit institutions of higher education in California.

National University has continuously trusted EGEG with unique marketing strategies solutions as well as with online marketing projects, contract development and cooperation management – resulting in a 180% increase of international students from the German Market in student mobility. Among further recruitment efforts in Europe, and due to the success of student recruitment in Germany, National University decided to also exclusively dedicate the French market the EGEG’s responsibilities.

University of North Carolina, Wilmington, United States

Founded in 1947, the University of North Carolina at Wilmington (UNCW) is a public university within the North Carolina University network with currently over 16,000 undergraduate, graduate and PH.D. students.

For years, the University of North Carolina at Wilmington has entrusted EGEG with the expansion into the German market. In less than 4 EGEG has more than doubled cooperation agreements between UNCW and German higher education institutions after taking over cooperation development, contract management as well as online marketing in the German sector. Organizing conferences as well as meetings with higher education officials, EGEG has been a reliable partner supporting the internationalization of the North Carolinian campus. Additionally, EGEG is responsible to represent UNCW at outreach events like fairs and partner events in Europe.



Huegelstrasse 41
64283 Darmstadt

    Career / Jobs

    Team Member World of Students – Darmstadt, Germany

    Are you looking for a new challenge in international educational counseling? Then apply to our open position as team member in our office in Darmstadt! Please find further information on this job offer here:


    To apply, please send us an email including your application documents as well as your earliest start date and your salary expectations to jobs@worldofstudents.org.

    Education consultant

    Education consultant – Canada/India

    We are looking for a higher education expert who is an experienced consultant or has worked in the higher education sector for at least 8 years prior.

    As an associate with the Emerald Global Education group, your responsibilities will lie mainly with our Canadian customers. Your task will be to help with different projects such as the development of an Indian recruitment office with a fulltime staff, including marketing planning, budgeting, hiring responsibilities etc.

    30 % of the full-time job will be awarded for travel

    Please send your CV and cover letter to jobs@edu-mail.org

    Marketing and Social Media Internship – Darmstadt, Germany

    We are looking for a marketing intern who has already earned some experience in both online marketing and social media strategies. For an international customer, we are seeking support for the EGEG marketing team, located in Darmstadt, Germany. Your task will mainly focus on online marketing strategies as well as social media efforts to support recruiting efforts aimed at European students for a United States-based university. Fluent English skills and experience in marketing are required.

    Please send your CV and cover letter to jobs@edu-mail.org

    Marketing and Social Media Internship, San Diego, United States

    The Global Emerald San Diego Office is looking for a Social media and online marketing intern as full-time position. Based in san Diego, California, the position will mainly focus on recruitment efforts for a U.S. University in South America. Fluent Spanish skills as well as previous knowledge with social media and marketing strategies are required.
    The internship is a full-time position, located in San Diego, United States of America.

    Please send your CV and cover letter to jobs@edu-mail.org